Maestro by Sferra

Crafted in a century-old mill in Portugal, this 100% cotton bath rug is fully reversible. One side is tufted for an incomparably soft feel; the other features thick loops for a texture that's firm yet delicate. The colors coordinate perfectly with Bello towels.

Fabric: 100% Cotton.

Origin: Made in Portugal.

We recommend cold or warm water wash

Tumble Dry at low temperatures

Always wash towels and rugs seperately from other home textiles and garments (Zippers, hooks, snaps and Velcro will pull)

Do not wash towels and rugs together

We recommend the use of liquid soap like our LeBlanc Towel Wash

DO NOT use detergents (i.e. Tide, All ect.) - they contain caustic chemicals that are harmful

NEVER use bleach, even on white towels and rugs

NEVER Vacuum

NEVER use fabric softeners; they coat the cotton with a chemical that prevents water absoption

DO NOT Dry Clean

DO NOT Iron

Certain cleaning and hygiene products contain ingredients which cause bleaching, some of these include: blemish creams (i.e. Proactive), products containing alpha hydroxyl and fruit acid, hair coloring products, bathroom cleaners and teeth whiteners.

In 1891, Gennaro Sferra set the highest standard for luxury linens when he opened his SFERRA Fine Linens operation in Venice, Italy. His intricate Venetian lace cuffs and collars were prized and coveted, and as the turn of the century approached, Gennaro expanded his market to the United States. Traveling regularly in the U.S., he found his ideal clientele in the grand seaside resorts that dotted the East Coast from Maine to Palm Beach.

Recognizing the growing demand for delicate hand embroideries, Gennaro decided to take the next steps in building his business. In 1905, he opened Factory 5007 San Severo, located in the shadow of the Rialto Bridge in Venice. And in 1912, Gennaro relocated his family to a shop on Fifth Avenue, returning to his homeland twice each year by steamer to create a new collection of the most luxurious linens, handmade laces and embroideries in the world. Gennaro Sferra built a reputation on these linens—and his once small company experienced international growth.

A generation later, Gennaro’s two sons, Enrico and Albert, further expanded their father’s collection to include the most luxurious European linens of the day–renowned double damask from Ireland, Alençon laces from France, and beautiful embroideries from Belgium and Switzerland. SFERRA began providing exquisite bedding, luxurious bath linens and fine table linens to choice homes and hotels alike.

SFERRA changed hands in 1977. With keen business savvy, Paul J. Hooker purchased the company from the Sferra family. Under Paul’s passionate stewardship and with the aid of great advancements in design and production technologies, SFERRA has experienced explosive growth in recent decades. Adding luxury bed linens to our offerings in 1978, Paul's vision and focus quickly took SFERRA to the top as global markets have emerged.

Today, SFERRA  has secured their position as a leader in the luxury linens industry. The secret of SFERRA’s enduring reputation is simple: only the finest materials are used in creating anything that carries the SFERRA name. And that reputation has followed their linens into the White House, the Vatican and homes of many celebrities. Their passion for quality is unwavering, and their customers know that they will never stop pursuing the absolute best.

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